Atrium TV, the innovative drama “commissioning club” launched at MIPTV this year, today announces a number of high-profile new members. These companies will be joining with founding member Viaplay and attending the first ever Atrium TV club meeting, which will be held as MIPCOM gets underway in Cannes on the 15th of October.
Atrium TV was established by Sir Howard Stringer, former chairman of Sony and former president of CBS and Jeremy Fox, chairman and founder of British distributor DRG, specifically to create premium, high profile drama content for delivery by regional OTT players and TelCos. Atrium’s first round of members joining Viaplay (Nordics) can now be confirmed as Orange (France), Deutsche Telekom (Germany), Iflix (Asia/MENA), Sky New Zealand, Antenna (Greece), Yes TV (Israel) and NewFilm (Russia). Further members will be announced after MIPCOM.
As well as a chance to engage with other members, the club meeting in Cannes will provide an opportunity to learn about the first slate of six new high profile dramas, and in particular hear from the writers and other talent involved.
Jeremy Fox, CEO of Atrium TV comments: “We are absolutely thrilled to have attracted such high-profile, market-leading OTT players and TelCos to become the first members of Atrium TV. We thought we had hit on a good idea when we launched the business and it’s great to know that so many respected companies appear to agree – especially when all of these were on our wishlist for membership! Getting everybody together in Cannes will prove a major milestone for our fast-growing business and allow us to demonstrate just what club membership means.“
Sir Howard Stringer, chairman of Atrium TV says: “We have some brilliant talent joining us on the day, presenting some very exciting new projects, and I am really looking forward to hearing member feedback. We believe we are developing a winning slate of ambitious, must-see drama and we are very much hoping that our members see these as perfect programmes for their audiences and subscribers, to help build their brands.”
Alix Goldschmidt, VP, director of acquisitions – France & International, Orange Content / OCS adds: ““As the market for scripted series becomes increasingly competitive and in an environment where global players have seemingly bottomless pockets, it is interesting to be aligned with like-minded services within a structure which could represent an substantive alternative to acquiring compelling new content. We hope that in this way, Atrium will prove to be an additional source of high quality programming for our service”. Atrium TV will make its new programming slate public next week, once it has been presented to club members.